Canon logo
Horizontal, full color, no tagline.
Symphony42 brand and style guide
One identity, used the same way everywhere.
This guide is the reference for anyone who writes, designs, films or builds for Symphony42. It holds the canon logo files, the color and type systems, the way we write, and every asset ready to download.
Core colors
Navy, Blue, Cyan and the signature gradient.
Typefaces
Space GroteskIBM Plex Sans
Aptos in Office documents.
01 Brand
Who we are and how we say it
The line
AI that Sells.
The descriptor
AI Agents for Customer Acquisition
The descriptor is the plain statement of what Symphony42 makes. Use it in titles, bios and introductions. The line is the short form for headlines and end cards. Neither is locked to the logo.
What we do
Symphony42 deploys autonomous AI Selling Agents across text, voice and video that engage, qualify and convert consumers into customers for businesses.
The model
B2B2C. Businesses are the customers. Consumers are the people the agents talk to.
Two offerings, defined by who buys the traffic
Bundled Offering
Symphony42 buys the traffic. The customer buys qualified calls and pays only for accepted calls, transferred live to their team.
Platform Offering
The customer buys the traffic and licenses the agents and the full customer acquisition harness.
The name
Symphony42
- One word. Capital S. No space before 42.
- Use "Symphony42 Corporation" for the first legal reference in contracts, filings and footers.
- Possessive: Symphony42’s.
Symphony 42 Symphony-42 S42 symphony42
- Do not shorten the name in anything a buyer, partner or the public will read. "S42" is internal shorthand.
- Do not write Symphony 42, Symphony-42, SYMPHONY42 in running text, or symphony42 outside URLs and handles.
Our vocabulary
| Term | How to write it |
|---|---|
| AI Selling Agent | Capitalized. The product. Plural: AI Selling Agents. Use "agent" in lower case for later mentions. |
| One Agent Brain | Capitalized. The same agent across phone, SMS, web chat and video. |
| Full Stack Customer Acquisition | Capitalized, no hyphen. Click, engage, qualify, sell, checkout. |
| Context Injection Service | Capitalized. CIS after first use. |
| Bundled Offering, Platform Offering | Capitalized. "Bundled" and "Platform" alone after first use. |
| Pay-per-Call | Hyphenated, capital P and C. |
| Alex | The public demo agent. Always introduced as an AI Selling Agent. |
02 Logo
The logo
The logo is the ribbon mark and the Symphony42 wordmark. The canon version is the horizontal lockup in full color with no tagline. Start there every time.
Color variants
Five variants cover every background. The reversed variant keeps the gradient mark and is for Symphony Navy only, at large sizes. For any other dark or colored background use white.
Stacked lockup
Use the stacked lockup when the space is square or taller than it is wide: profile headers, event signage, the last frame of a film, merchandise.
The mark
The mark stands alone only where the name Symphony42 is already clear from context: the favicon, app icons, profile images, a watermark on our own material.
Clear space
½ X½ XXKeep clear space of at least half the height of the mark on every side of any lockup. X is the height of the mark in the lockup you are using. Nothing enters this zone: no text, no other logo, no edge of the page or frame.
Minimum size
- Horizontal: 120 px or 32 mm wide
- Stacked: 96 px or 25 mm wide
- Mark: 16 px or 6 mm high
Which variant on which background
| Background | Variant |
|---|---|
| White, Paper, Mist and other light neutrals | Full color |
| Symphony Navy | White (default) or Reversed |
| Symphony Blue, the gradient, any other color | White |
| Photographs and video | White on a dark, quiet area. Navy on a light, quiet area. |
| One-color print, engraving, fax | Navy or Black |
Misuse
AI LEAD GENERATIONPartner of the year 2026 awards dinner- Add a tagline. The lines "AI Lead Generation" and "AI Customer Acquisition" are retired.
- Retype the wordmark in any font.
- Change the size or position of the mark relative to the wordmark.
- Recolor the mark or the wordmark outside the supplied variants.
- Stretch, squash, rotate, skew or crop the logo.
- Add shadows, glows, outlines, bevels or other effects.
- Place the full-color logo on blue, cyan, the gradient or a busy photograph.
- Use the mark as a letter inside a word or sentence.
- Use a logo file from an old deck, a screenshot or a web search.
Which file format
| Format | Use it for |
|---|---|
| SVG | Websites, apps, films made in code, anything on a screen that can show vector art. |
| PNG | Word, PowerPoint, Google Docs, email, social posts. Pick a size at least as large as the space, never scale up. |
| Sending to a designer, printer or vendor. Vector, RGB. | |
| EPS, CMYK | Offset and large-format print. Supplied for the stacked lockup and the mark. |
03 Color
Color
Three colors and one gradient, all taken from the logo. White space does most of the work. Navy carries the words. Blue and cyan are used sparingly, so they mean something when they appear.
Symphony Navy
- HEX
- RGB
- 7, 34, 73
- CMYK
- 100, 88, 43, 44
Wordmark, headlines, body text on light, dark surfaces.
Symphony Blue
- HEX
- RGB
- 0, 58, 211
- CMYK
- 93, 74, 0, 0
Links, buttons, key figures, flat accents.
Symphony Cyan
- HEX
- RGB
- 0, 215, 228
- CMYK
- 64, 0, 18, 0
Highlights on navy, live or active states. Never text on white.
Signature gradient
The gradient of the logo mark. Its start, Ribbon Blue #0025E4, is used only inside this gradient. Use it once per layout: a thin rule, a chart highlight, a soft glow on navy. Never behind the full-color logo and never as a full-page fill behind text.
Neutrals
White
- HEX
- RGB
- 255, 255, 255
Default page and document background.
Paper
- HEX
- RGB
- 244, 246, 250
Section bands, cards, slide backgrounds.
Mist
- HEX
- RGB
- 231, 235, 242
Fills, table stripes, empty states.
Line
- HEX
- RGB
- 213, 219, 230
Borders, dividers, chart grid.
Steel
- HEX
- RGB
- 140, 151, 172
Non-text marks, disabled states, captions on navy.
Slate
- HEX
- RGB
- 86, 98, 122
Secondary text on white or paper.
Tints
Tints are the core colors mixed with white. Use them for chart series, table bands and backgrounds. Select a tint to copy its value.
Navy
Blue
Cyan
How much of each
White and Paper 60%Navy 25%Blue 10%
Contrast
Ratios are WCAG 2 contrast, computed from the hex values. Body text needs 4.5 : 1 or more.
| Pair | Ratio | Use | |
|---|---|---|---|
| Aa | Symphony Navy on White | 15.74 : 1 | AAA |
| Aa | Symphony Navy on Paper | 14.55 : 1 | AAA |
| Aa | Symphony Blue on White | 8.25 : 1 | AAA |
| Aa | Slate on White | 6.13 : 1 | AA |
| Aa | White on Symphony Navy | 15.74 : 1 | AAA |
| Aa | White on Symphony Blue | 8.25 : 1 | AAA |
| Aa | Symphony Cyan on Symphony Navy | 8.88 : 1 | AAA |
| Aa | Symphony Navy on Symphony Cyan | 8.88 : 1 | AAA |
| Aa | Steel on Symphony Navy | 5.35 : 1 | AA |
| Aa | Symphony Cyan on White | 1.77 : 1 | Do not use for text |
| Aa | Symphony Blue on Symphony Navy | 1.91 : 1 | Do not use for text |
| Aa | Steel on White | 2.94 : 1 | Do not use for text |
Charts
Assign series colors in this order. Label series directly where there is room, so no chart depends on color alone.
04 Typography
Typography
Two families do everything. Space Grotesk speaks in headlines. IBM Plex Sans carries the reading. Both are open source, so anyone can install them and every tool can embed them.
Space Grotesk
Aa Bb Cc Gg Rr Ss 0123456789 & $ %
Display. Headlines, large figures, slide titles, film titles. Weights 500, 700.
IBM Plex Sans
Aa Bb Cc Gg Rr Ss 0123456789 & $ %
Body. Body copy, interface text, captions, tables. Weights 400, 500, 600, with italics.
In Office and email
Word, PowerPoint, Excel and email, where web fonts are not available. Arial where Aptos is missing.
In the logo
The wordmark only. It is drawn as outlines in the logo files. Never typeset the name in a font to stand in for the logo.
For code and data labels Proposed
IBM Plex Mono 400, 500
Code, data labels, technical chrome in films.
Scale
Display
AI that Sells.
H1
AI Agents for Customer Acquisition
H2
Two ways to work with us
H3
One agent brain across phone, text, web chat and video
H4
Outcome-based pricing
Lead
Every conversation ends in a labeled outcome and structured data written to your systems of record.
Body
In the Bundled Offering, Symphony42 buys the traffic and the customer pays for accepted calls, transferred live to their team.
Small
Third-party model and runtime usage is passed through at cost.
Caption
Figure 3. Conversation outcomes by channel.
Label
Live demo
| Style | Family | Weight | Size / line | Tracking |
|---|---|---|---|---|
| Display | Space Grotesk | 700 | 64 / 68 px | -0.02em |
| H1 | Space Grotesk | 700 | 48 / 54 px | -0.02em |
| H2 | Space Grotesk | 700 | 36 / 42 px | -0.015em |
| H3 | Space Grotesk | 500 | 28 / 34 px | -0.01em |
| H4 | IBM Plex Sans | 600 | 20 / 28 px | 0 |
| Lead | IBM Plex Sans | 400 | 20 / 32 px | 0 |
| Body | IBM Plex Sans | 400 | 16 / 26 px | 0 |
| Small | IBM Plex Sans | 400 | 14 / 22 px | 0 |
| Caption | IBM Plex Sans | 500 | 12 / 18 px | 0.01em |
| Label | IBM Plex Sans | 600 | 12 / 16 px | 0.08em, uppercase |
Setting type
- Sentence case for every headline, button and slide title.
- Left aligned. Center only a short title on a title slide or end card.
- Running text 55 to 75 characters wide.
- Navy text on white or paper. White text on navy. Slate for secondary text.
- Emphasis by weight, not by color, underline or capitals.
- Tabular figures in tables and anywhere numbers line up.
05 Voice
Voice and writing
We sell selling. The writing has to do what the agents do: say the true thing clearly, and make the next step obvious.
Direct
Lead with the point. Short sentences. Active verbs. Say what the agent does and what the buyer gets.
Precise
Name the thing, the number and the unit. Prefer "accepted calls, transferred live" to "great results".
Commercial
Speak in outcomes a buyer is paid on: conversations, qualified calls, sales. Features come second.
Confident, with proof
State what is true and can be shown. A claim we cannot defend on a sales call does not ship.
Plain
Write for a busy operator. Explain a term the first time it appears. No hype, no jargon for its own sake.
Do
- Say what happens in the conversation and what the customer receives at the end of it.
- Use the same descriptor everywhere: AI Agents for Customer Acquisition.
- Describe both offerings by who buys the traffic.
- Present the agents as AI in all marketing: "Alex, an AI Selling Agent".
- Give the source for every number, in the same sentence or a footnote.
Do not
- No superlatives or firsts without evidence: best, leading, original, superior, revolutionary, world-class.
- No customer, partner or investor names without written approval for that specific use.
- No published number without approval and a named source.
- No testimonials or case studies that have not been cleared for publication.
- Do not describe Symphony42 as a speed-to-lead tool, a chatbot, a dialer or a call center.
- Do not present an AI agent as a human employee in marketing copy.
- Do not promise results. Describe how pricing ties to outcomes instead.
Before and after
| Instead of | Write |
|---|---|
| Our revolutionary AI delivers best-in-class results for leading brands. | Our AI Selling Agents qualify consumers and transfer accepted calls live to your team. |
| Never miss a lead again with lightning-fast response. | One agent handles the whole conversation, from first hello to checkout link. |
| Symphony 42's chatbot solution | Symphony42's AI Selling Agents |
| We guarantee more sales. | In the Bundled Offering you pay only for accepted calls. |
Style points
- American English. Sentence case for headlines, buttons and slide titles.
- Serial comma. Numerals for 10 and above, and for every figure with a unit.
- One idea per sentence. One job per paragraph.
- Percent sign with figures: 5%. Ranges with "to" in sentences and an en dash in tables: 5–10%.
- Phone numbers as 443-424-6225. Times as 2:30 PM ET.
- Write "AI", never "A.I." or "Artificial Intelligence" in headlines.
Boilerplate
Short, about 35 words
Symphony42 builds AI Selling Agents for customer acquisition. The agents talk with consumers by phone, text, web chat and video, qualify them, and complete the sale or hand a qualified buyer to the customer’s team.
Long, about 80 words
Symphony42 builds AI Selling Agents for customer acquisition. One agent brain works across phone, text, web chat and video to engage consumers, qualify them and convert them into customers. Businesses work with Symphony42 in two ways. In the Bundled Offering, Symphony42 buys the traffic and the customer pays for accepted calls. In the Platform Offering, the customer buys the traffic and licenses the agents. Symphony42 Corporation is based in Baltimore, Maryland.
06 Imagery and motion
Imagery and motion
Images
- Lead with type, diagrams and real product: transcripts, outcome labels, call flows, dashboards.
- An image must earn its place. If the page reads as well without it, leave it out.
- Abstract imagery draws on the ribbon: parallel bands, a single curve, blue moving to cyan on navy.
- No stock photos of headsets, handshakes or robots. No humanoid robots for the agents.
- People appear as customers and consumers in real settings, never as stand-ins for the AI.
Motion
- One logo moment per film, on Navy (white logo) or Paper (full color).
- The signature gradient appears as a thin rule or a soft glow on navy. Never as a full-frame background behind the logo.
- Space Grotesk for titles, IBM Plex Sans for supers and captions, IBM Plex Mono for technical chrome.
- Ease out. Text arrives in 300 to 500 ms and holds long enough to read twice.
- Captions burned in for any film that will autoplay muted.
Layout basics
Space
A 4 px base unit. Common steps: 8, 16, 24, 40, 64, 96. Be generous. White space is part of the identity.
Shape
Corners 8 px on controls and 16 px on cards. One-pixel Line borders. Shadows only on things that float.
Icons
Simple line icons, 1.5 px stroke at 24 px, in Navy or White. One color per icon.
07 Applications
Applications
Profile images and link previews
Documents
- Font: Aptos 11 pt body.
- Heading 1: Symphony Navy #072249, 16 pt bold.
- Heading 2: Symphony Blue #003AD3, 13 pt bold.
- Heading 3: Black, 12 pt bold.
- Table header: Symphony Navy fill, white bold text. Stripes: Paper #F4F6FA.
- Page: US Letter, 1 inch margins.
- Logo: Horizontal full color, top left of the cover or first page, 1.6 in wide.
Slides
- Format: 16:9.
- Title slide: Navy title slide with the white logo, or Paper with the full-color logo.
- Type: Space Grotesk titles, IBM Plex Sans body. Aptos when the deck must be edited in PowerPoint without the fonts installed.
- One idea per slide. One logo per slide at most, in a corner, never in the title.
Email signature
First Last
Title
Symphony42
000-000-0000 · www.symphony42.com
Aptos or Arial, 10 point, Navy. Name in bold. The logo at 140 px wide, below the text, linked to www.symphony42.com. No quotes, banners or extra images.
08 Partners and legal
Partners and legal
Using our logo
- Partners, customers and press may use the logo to refer to Symphony42, unaltered, from the files on this page.
- The logo may not suggest endorsement, partnership or sponsorship that does not exist in writing.
- When our logo sits beside another, give both the same visual weight, separate them by the clear space of each, and use a thin Line rule between them if they share a baseline.
- Our logo never becomes part of another logo, product name or domain name.
Names and marks
- Legal name: Symphony42 Corporation.
- Footer form: © 2026 Symphony42 Corporation. All rights reserved.
- Symphony42, the ribbon mark and the names of our products are trademarks of Symphony42 Corporation.
- Questions and approvals: [email protected].
09 Downloads
Downloads
Every file here is current. If a file is not on this page, it is not approved.
| Asset | Use | Files |
|---|---|---|
| Canon logo Horizontal, full color | Use this unless a rule below says otherwise. | SVG PDF PNG |
| Canon logo for dark backgrounds Horizontal, white | Navy, blue, photographs, video. | SVG PNG |
| Horizontal, all variants | Color, white, reversed, navy, black. PNG at 480, 960, 1920 and 3840 px wide. | Color SVG PDF PNG White SVG PDF PNG Reversed SVG PDF PNG Navy SVG PDF PNG Black SVG PDF PNG |
| Stacked, all variants | Square and tall spaces. PNG at 400, 800 and 1600 px wide. | Color SVG PDF PNG White SVG PDF PNG Reversed SVG PDF PNG Navy SVG PDF PNG Black SVG PDF PNG |
| Mark, all variants | Icons, avatars, tight spaces where the name is already present. PNG at 128 to 2048 px high. | Color SVG PDF PNG White SVG PDF PNG Navy SVG PDF PNG Black SVG PDF PNG |
| Wordmark alone | Only where the mark already appears nearby, such as beside an app icon. | Navy SVG PNG White SVG PNG Black SVG PNG |
| Print masters, CMYK | Offset and large-format print. Stacked and mark, from the 2022 vector masters. | Stacked EPS Mark EPS |
| Favicon and app icons | Websites and web apps. | favicon.ico favicon.svg 180 192 512 Maskable 512 Navy 512 |
| Profile images | LinkedIn, X, YouTube, directories. The mark sits inside the circle crop. | White 1024 Navy 1024 |
| Link preview image | Open Graph and X cards, 1200 × 630. | Navy Light |
| LinkedIn page cover | 1128 × 191 at 2x. | Navy Light |
| X header | 1500 × 500. | Navy Light |
| YouTube channel banner | 2560 × 1440, logo inside the safe area. | Navy Light |
| Slide title background | 16:9, 1920 × 1080. | Navy Light |
| Fonts | Space Grotesk, IBM Plex Sans, IBM Plex Mono. Open Font License. | Space Grotesk Plex Sans Plex Sans Italic Plex Mono 400 Plex Mono 500 |
| 2022 source masters | Archive only. These carry the retired tagline or the earlier proportions. | Brand guide 2022 PDF |
File names
symphony42-lockup-variant[-size].format
Lockup is horizontal, stacked, mark or wordmark. Variant is color, white, reversed, navy or black. Size is the pixel width (w) or height (h) of a PNG. The canon logo is also published as symphony42-logo.
10 For AI systems
For AI systems
This guide is published in a form software can read. An assistant producing anything for Symphony42 should load the tokens first and treat them as the current truth.
brand.json
Every token and rule on this page as data: version, colors, type, logo rules, voice rules and an index of all assets with sizes and SHA-256 hashes.
llms.txt
A short plain-text brief with the rules that matter most and links to the canon files.
11 Version
Version
| Version | Date | Change |
|---|---|---|
| 1.0.0-draft | 2026-11-12 | First edition. Canon logo set to the horizontal lockup without a tagline. Colors set to the values in the vector logo. Type set to Space Grotesk and IBM Plex Sans. Taglines "AI Lead Generation" and "AI Customer Acquisition" retired. Replaces the 2022 brand guidelines. |